MiHoYo, founded by Durandal at the beginning of 2021, released its first anime-style tower defense mobile game the following year.
It was later acquired by Mo Li, and just half a month afterward, the company launched Honkai Impact 3rd, achieving outstanding results and spreading like wildfire across the nation…
After roughly going over MiHoYo's development history, Ningguang and Keqing couldn't help but gasp in astonishment.
In just a few short months, MiHoYo's valuation had already reached the hundreds of billions, almost catching up with Pigsty—the veteran game giant.
And that was only because people still saw them as a newly established game company, too risky an investment.
So when calculating their worth, the most conservative P/E ratio of 10 had been applied.
But ever since the Genshin Impact trailer dropped, MiHoYo's valuation had been climbing at lightning speed.
Any smart person could see it—once Genshin launched, it was bound to explode in popularity nationwide.
No, not just nationwide—worldwide.
Even so, investors also understood that MiHoYo was unlikely to go public.
For one, MiHoYo was essentially a pure game company, and with too few titles under its belt.
Even if they listed, no one knew which board they could fit under—the risk was far too high.
For another, it was clear MiHoYo wasn't short on funds.
Honkai Impact 3rd had only just come out, and already Genshin Impact was on the horizon—how could they possibly be lacking money?
After finishing MiHoYo's development timeline, Keqing looked truly stunned. "MiHoYo is actually that powerful?"
No wonder that Mo Li could stay so calm and unruffled when facing her.
"What a remarkable man…" Ningguang also admitted inwardly with admiration.
Relying only on the keyword anime-style, and combining it with a not-so-difficult yet incredibly fresh cel-shading technique, he had broken through in the gaming industry.
Now, he was leading one of Dragon Country's top studios.
"Anime… Honkai Impact 3rd…" Ningguang mused to herself.
From the current intel, MiHoYo's Honkai was just as popular overseas.
And the discussion around Genshin? Even more feverish.
Keqing was pondering what kind of attitude she should adopt when meeting Mo Li.
While Ningguang was contemplating the possibility of making money by cooperating with him.
A fashion company and a game studio… what possible partnership could there be…?
The only thing she could think of was cosplay outfits.
But… judging from the current materials, most of Honkai 3rd's costumes were armored suits, and there weren't many variations.
Would making cosplay outfits cheapen her brand?
No—in this world's context, it wouldn't. After all, even a top superstar like Eden had partnered with MiHoYo, and there was even a chance she might take on a character role in their games.
What's more, no apparel company had yet ventured into the anime market here.
Only a few celebrities had caught on to the buying power of anime fans.
If she partnered with MiHoYo, she could not only gain a batch of highly targeted anime-enthusiast customers but also easily break into the international market on the back of MiHoYo's fame…
Right now, even the low-quality cosplay outfits sold online cost over a thousand yuan. The profit potential was obvious.
They could even follow the model of anime companies and produce endless merchandise spinoffs!
Thinking this far, Ningguang froze for a moment…
"Could it be… this is why he's taken the game's story and world-building so seriously?"
"Yes… it must be. That man already had a long-term plan for the company's future development…" Ningguang's admiration for Mo Li deepened.
His vision truly was extraordinary.
There was no need to compare with Penguin—after all, that was a diversified corporation; games were only its side business.
Compared with Pigsty, even with all the game studios worldwide, MiHoYo was far sharper.
Because Ningguang saw something in MiHoYo: the concept of IP.
In today's world, no game company had embraced this idea yet. Their philosophy was simple—games were just entertainment, nothing more.
Grinding monsters, leveling up, PVP—that was mainstream. Story, characters? No need to care.
With that realization, Ningguang's smile turned confident.
She didn't care about other merchandise categories, but cosplay apparel? That she had to pursue.
If Genshin also blew up globally… this would definitely become a gold mine of an industry.
"Keqing, I'll go with you to MiHoYo."
"Eh?? You too?!" Keqing was caught completely off guard by Ningguang's sudden decision.
"I was just thinking of making him come to apologize to me!"
Ningguang chuckled softly. "I'd rather… talk business with Boss Mo Li~"
(Keqing: shocked Pikachu face)
He used my image as a template for a game character, and instead of backing me up, you're going to strike a deal with him?!
No love, no love at all…
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