After around seven or eight minutes of intense visual effects and story setup, the 'Fate/Zero' trailer concluded, and Jing Yu and the others finally got to relax off-stage.
After all, this was still the real world—Jing Yu wasn't going to summon the Gate of Babylon from a game menu to perform a live Noble Phantasm demo.
So from that point on, it shifted to a host-led interaction segment. The cast joined the planned Q&A, giving the audience a gradual understanding of the show's world—without spoiling anything. Everything discussed was just enough to intrigue.
"As you've seen, in this story setting, Masters can use artifacts from historical figures to summon heroic spirits via the power of the Holy Grail…"
"Tragedy? Come on, how could this be a tragedy! There's absolutely no tragic arc in this show. It's purely a visually stunning fantasy battlefest. Why would I make a fantasy drama sad?"
"Romance elements? Nope, none at all. The protagonist—as you've all seen—is Artoria, played by Miss Tang Rui. What is her true identity in the story? That's classified for now. But I'm sure everyone's going to fall in love with this character."
"Who am I playing? Also a secret. But until the truth is revealed, you can just call him Golden Boy."
"Let me repeat myself: No romance. No tragedy. Just pure, adrenaline-pumping visual spectacle."
"Why did I create this kind of show? Because you all kept flaming me for writing too many tearjerkers and depressing endings. So I decided it was time to break the stereotype. If I had a choice, I wouldn't want to be called the King of Despair. I'd rather be a Champion of Love!"
"If you don't believe me, look at my last three works—'Kaiji'? A thrilling underdog tale of survival. 'Clannad'? Sure, people criticized me mid-season, but it ended happily, right? And 'Fate/Zero'—I guarantee you'll be smiling by the end."
Although it was technically a Q&A with the host, everyone knew the real star was Jing Yu, so most questions naturally landed on him.
And Jing Yu? Without shame, he hyped the show like crazy.
This was the classic bait-and-switch: get the audience hooked, then reveal the despair once they were too deep to quit.
The livestream, originally planned for an hour, ended up running almost 20 minutes overtime.
Fan interactions dragged it out.
Two female fans who joined the call-in segment confessed to Jing Yu on-air—he just smiled.
Then a male fan also confessed. Jing Yu couldn't tell if the guy was trolling… or actually a brave soul.
But regardless, by 9:30 PM,
The 'Fate/Zero' trailer stream officially ended.
It drew over 3 million live viewers, and the recorded stream broke 1 million plays overnight on Qingyun Video.
The Next Day
Every major media outlet in Great Zhou began covering 'Fate/Zero'.
Jing Yu's striking gold-armored Gilgamesh, Tang Rui's knightly Artoria, and Han Wenyu's commanding Iskandar—
Their elaborate costumes, combined with the absurdly high-end effects in the trailer, had the entertainment media pouring out praise.
📰 "'Fate/Zero' Set to Dominate the Spring Season? Six Major Networks Fall Silent on December 1st."
📰 "Sources say Xingtong TV has approved additional budget for a new flagship spring drama. With just one month left, can they pull it off in time?"
📰 "On December 4th, Imperial Capital TV's renowned producer Gao Linle declared, 'One man will not dominate Great Zhou drama. This spring, the top three networks will knock 'Fate/Zero' out of the top three ratings slots."
📰 "Three years since his last show, Huanshi TV's top screenwriter Bai Huiwen is back with a 160-million historical epic. Can the Big Three reclaim their throne this spring?"
📰 "The Big Three have never outperformed a Jing Yu drama with a 70M+ budget. Could 'Fate/Zero' be their chance?"
📰 "Some speculate that Gao Linle and Bai Huiwen are being a little manipulative—trying to discredit 'Fate/Zero''s ratings in advance. After all, the show will air on two streaming platforms as well as Yunteng TV, which will naturally divide the audience."
📰 "This Spring May Be the Strongest in a Decade. With four shows over 100M in budget, it's truly a Clash of the Titans."
📰 "'Fate/Zero''s trailer theme song, Knight's Procession, just hit #1 on the music popularity charts with over 5 million downloads in under a week. Jing Yu—screenwriter, Actor and now hit music producer—what surprises will he bring to Great Zhou's music scene next?"
By mid-December, Jing Yu launched a full-scale promotional campaign for 'Fate/Zero'.
First, Qingyun Blog accounts under both Jing Yu and the official show began posting cultural and historical background lore from the world of Blue Star.
Even though Jing Yu had already simplified most of the content during writing and left out unrelated historical periods—
The amount of supplementary material was still enormous.
But once posted, fans who were captivated by 'Fate/Zero' began digging deep into this lore across the comment sections.
Naturally, these background files included not only info relevant to 'Fate/Zero', but also characters and eras featured in other Fate works, such as 'Fate/stay night', etc.
While those stories might not be made into dramas anytime soon, they were potential game adaptations.
By familiarizing fans early, they'd be better prepared when the time came.
On the Marketing Front
For the general TV-viewing public, Jing Yu activated full burn-money promo mode.
In subways, train stations, bookstores, shopping malls—
Posters of Artoria, Gilgamesh, and Iskandar were everywhere.
The 'Fate/Zero' trailer was even advertised across various regional TV stations throughout Great Zhou.
Since these smaller stations weren't in direct competition with Jing Yu, they had no problem broadcasting his ads—money talks, after all.
Meanwhile, BlueStar Media & Film Company had already resumed contact with several game studios they had scoped earlier.
Back then, they had no cash. Most of their profits were still theoretical.
But now?
The bank account was full, and Jing Yu was ready to push forward with expanding the franchise.
He had also reached out to Great Zhou's top-tier merch manufacturers, well ahead of the show's actual broadcast.
Whether or not 'Fate/Zero' could eclipse 'Clannad' in cultural impact, Jing Yu didn't know.
But one thing he was absolutely confident in—
This show would make more money.