Chapter 91: Delayed Release, Endorsement Bonanza, and a Star-Studded New York Bash
Month: November 2002
Although "Phenomenal" was shaping up to be a hit, Holmes decided to hold off on releasing it for the time being.
- Reasoning: He wanted to ensure the timing was perfect, maximizing its impact and reach.
- Strategy: Instead, he focused on leveraging his newfound fame and success to further his brand and business ventures.
Endorsement Bonanza:
The wrestling match against The Rock had opened doors to a flood of lucrative endorsement deals.
- Nike Deal: Holmes signed a multi-year deal with Nike to design and promote his own line of sneakers and apparel.
- Value: $50 million over five years.
- Coca-Cola Deal: He became the face of Coca-Cola's new ad campaign, appearing in television commercials and print ads.
- Value: $20 million over three years.
- Rolex Deal: Holmes was selected as a brand ambassador for Rolex, sporting their luxury watches at high-profile events.
- Value: $10 million over two years.
Holmes's Previous Endorsements:
- Adidas (2000-2002): $15 million.
- Pepsi (2001-2002): $8 million.
- Gucci (2001-2002): $5 million.
New York Party:
To celebrate his success and reconnect with his friends, Holmes decided to throw an extravagant party at his New York mansion, which he had purchased during his last visit with Diddy.
- Location: Holmes's luxurious mansion in the Hamptons.
- Atmosphere: Elegant, opulent, and filled with music, laughter, and camaraderie.
Guests:
The guest list was a who's who of the entertainment industry.
- Diddy: Holmes's longtime friend and business partner.
- Kanye West: Rising hip-hop star and frequent collaborator.
- Snoop Dogg: Legendary rapper and West Coast icon.
- 50 Cent: Up-and-coming rapper with a street-smart edge.
- Lil Wayne: Young and talented rapper from New Orleans.
- Eminem: Controversial but brilliant rapper from Detroit.
- Mariah Carey: Pop diva and close friend of Holmes.
Mariah's Friends:
- Mary J. Blige: Queen of hip-hop soul.
- Missy Elliott: Innovative rapper and producer.
- Aaliyah(posthumous): R&B sensation
Jay-Z and Beyoncé:
Jay-Z introduced Beyoncé to Holmes, who expressed her admiration for his music.
Realistic Conversation:
- Jay-Z: "Holmes, have you met my girl, Beyoncé?"
- Holmes: "I don't think so, man. Nice to meet you, Beyoncé."
- Beyoncé: "The pleasure's all mine, Holmes. I'm a huge fan. I love "Queen", it always made me wanna dance"
- Holmes: "I appreciate that, B. You got a great voice on you, i heard a track or two"
Eminem and Hailie:
Eminem brought his young daughter, Hailie, to the party, which touched Holmes deeply.
Realistic Conversation:
- Eminem: "Yo, Holmes, I brought Hailie with me. She's a big fan of yours."
- Holmes: "Hailie! What's up, girl? It's great to meet you."
Holmes showered Hailie with gifts.
- Gifts: Designer clothes, toys, and a signed poster of himself.
**Serene and Carlos:**
Serene and her younger brother, Carlos, were both nervous about attending such a high-profile event.
- Nervousness: They felt out of place amidst the celebrities and industry executives.
- Holmes's Reassurance: Holmes made sure to keep them close, introducing them to his friends and making them feel welcome.
Realistic Conversation:
- Serene: "Holmes, are you sure we belong here? I feel so out of place."
- Holmes: "Don't be silly, baby. You're with me, and that's all that matters. And Carlos is a fan!"
Introducing Serene:
Holmes made a point of introducing Serene to his friends as his official girlfriend.
Realistic Conversation:
- Holmes: "Everyone, this is my girl, Serene. Treat her with respect."
- Diddy: "What's up, Serene? Welcome to the family."
- Mariah Carey: "It's so nice to finally meet you, Serene. Holmes has told me so much about you."
Carlos in the meantime was too awe struct by all the celebrities he kept on taking photos,but was stopped by eminem who said
Realistic Conversation:
- Eminem: "Yo buddy don't take photos without permission"
- Carlos: "Oh my gosh! you are the eminem! I didn't know, excuse me sir"
- Eminem: "It's alright buddy! just don't let it happen again"
As the chapter ends, Holmes's New York party was a resounding success, solidifying his status as a major player in the entertainment industry. The endorsement deals, the celebrity guests, and the introduction of Serene as his girlfriend all contributed to a night of celebration and camaraderie. .