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"Haha, I got presale tickets for The Avengers!"
"Holy shit, one hundred million presale slots sold out in under a minute. What just happened?!"
"Yeah, presale was only 15% off. Was it really worth the rush? Couldn't you have left one for me?"
"Right? Isn't it better to watch at home with VR equipment? That's 30% cheaper than theater price!"
"Bro, you probably don't know—this presale also included one hundred million online streaming tickets, also 15% off the original price!"
"Some people make hundreds of millions in minutes... Meanwhile I'm fighting over a few bucks lmao"
"I want to report suspicious financial activity 📈"
"By the way, with simultaneous online and theatrical release, will anyone actually go to theaters? Rich people have insane VR setups now. Top-tier VR pods are basically home IMAX."
"Yeah, I don't get it either!"
"Watching in a theater still hits different though. Like a concert—the live experience might not be as crisp as home viewing, but the ATMOSPHERE is different!"
"What's so great about a noisy crowd?"
"Some people just like the energy!"
"Even though I didn't get presale tickets, I'm still hyped. The Avengers is finally here!"
Amidst massive anticipation, The Avengers premiered across all platforms simultaneously—theatrical and streaming.
Leveraging the enormous popularity accumulated by Iron Man and the Avengers game, the film generated a staggering $3 billion in global box office revenue from both online and offline sales on opening day.
The figure genuinely shocked the industry, especially traditional Hollywood studios. This achievement set a historical record—the single-day box office revenue already rivaled the total cumulative gross of many top blockbusters.
Worth noting: the current model of simultaneous theatrical and streaming releases wasn't uncommon. But no film had ever achieved such massive first-day numbers.
What frustrated Hollywood even more was the source: Morrison Entertainment, had accomplished something legacy studios couldn't. Just as they hadn't anticipated the rapid rise of Family influence in tech and entertainment, they'd underestimated the market power of transmedia storytelling done right.
Facing the success of Iron Man, Super Soldier, and The Avengers, Hollywood studios confronted an alarming reality: the traditional studio system was being disrupted by innovative newcomers who understood modern audiences better.
"Holy shit, did everyone see the news? The Avengers generated THREE BILLION on opening day. Made those legacy Hollywood execs sweat. After revolutionizing gaming and automotive design, Stormwind Studios just disrupted the film industry too."
"Absolute legend status, nobody can stop this momentum!"
"But real talk, The Avengers is genuinely excellent, and with hype from the previous films and game, this box office isn't surprising. Merchandise sales earned even MORE!"
"Oh my god, it really WAS an extended trailer! That ending twist, I literally gasped! When's the official dungeon dropping? I can't wait!"
"Yeah, that ending was INSANE! Loki truly lives up to the 'God of Mischief' title. Almost became his fan!"
"Loki played both the Avengers AND the Chitauri. Absolute mastermind!"
"Honestly, this ending is risky. Audiences like happy endings, and this twist might get criticized. Iron Man, Hulk, and the others were all controlled, the villain wasn't defeated. The victory feels hollow!"
"Right? Shouldn't Loki have been beaten? What kind of ending is this?"
"They literally said this was an 'Avengers extended preview.' The twist sets up the official dungeon plot. How can a happy ending lead to a dungeon? Are players supposed to just clean up the battlefield??"
"Exactly! I'm tired of predictable happy endings with zero stakes. To highlight protagonists, villains are mindlessly weak and boring. You can guess the ending from the opening. This twist genuinely surprised me, made Loki stand out as a legitimate threat!"
"Right? Loki is such a well-developed villain! Definitely the final boss in the official dungeon. Anyone want to team up to fight Loki later?"
"100%! And it looks like in the official dungeon, Iron Man, Hulk, Thor, and Cap will also be bosses under mind control, with Loki as the ultimate big bad!"
"Seems like that's the plan. So excited! Fighting against Iron Man, Hulk, and Thor is gonna be EPIC!"
"AGH WHEN IS THE OFFICIAL DUNGEON DROPPING I CAN'T WAIT"
Players who'd watched the film discussed it enthusiastically online, successfully piquing curiosity among even more people. Though spoilers were everywhere, they actually stimulated MORE interest—people wanted to see exactly how it happened, experience it firsthand.
Strategic Storytelling
In Alex's plan, The Avengers film served multiple purposes: explain and portray the team's formation, establish member personalities and conflicts, but most importantly—characterize Loki as the ultimate antagonist and serve as a bridge to the official Avengers dungeon.
Just as Alex had enhanced villain capabilities when creating the experiential Avengers content, he'd significantly upgraded Loki's abilities for his role as final boss in the level 70 official dungeon.
Alex believed that a well-developed, charismatic, intelligent, and powerful enemy created better dramatic tension. When the protagonist representing justice finally defeated such an antagonist, it generated far greater satisfaction and accomplishment.
However, as a trickster god from mythology, Loki's portrayal in the original MCU film wasn't particularly outstanding. His abilities were inconsistent and unpredictable. His combat power and intelligence couldn't really support his role as the main antagonist of the first Avengers film.
He was completely incapable of forming an equal power struggle against the assembled team—Iron Man with genius-level intellect, Hulk with unlimited destructive potential, Black Widow with elite espionage skills, Thor with his mighty hammer, Hawkeye with perfect marksmanship, and Captain America with peak human abilities and tactical genius.
The entire original plot relied heavily on the Chitauri army to maintain any threat. Aside from some minor tricks and mischief early on—where Loki self-importantly tormented humans to feel important—and later getting ragdolled by Hulk in that famous scene, he had almost no real presence. Zero conveyance of actual power.
He came across more like an ambitious noble with delusions of grandeur but little actual capability, naively believing that by commanding the Chitauri army, he could dominate Earth and crown himself a god.
He completely failed to realize: if he needed the Chitauri army to conquer Earth, once Earth's forces were defeated, what leverage would he actually have over the Chitauri? Why would they accept him as their ruler?
It was like a deposed prince who, to reclaim his throne, invited a hostile foreign power to help eliminate his enemies—never considering whether he could actually control them afterward.
Why?
Even if you did reclaim power, you'd just be a puppet ruler.
History was full of such failed strategies—leaders who invited in outside forces, only to find themselves controlled by those same allies.
Alex wasn't making that mistake. His Loki would be a genuine threat—cunning, powerful, and terrifying.
The kind of villain that would make defeating him truly satisfying.