The marketing team at Luke Corporation hit the jackpot with the campaign: pure nostalgia for youthful campus romance.
The tagline caught fire, everyone suddenly wanted that warm, school‑day feeling.
Social feeds were flooded with the new brand, and young people couldn't stop sharing posts about it.
Bloggers who bought the clothes joked, "I hope wearing this will make someone match with me." With Luke Corporation's heavy push, the newly launched Release brand blew up in just two days.
During the online launch, the pre‑order channel crashed from the traffic.
In two hours they'd sold a million pieces, the system collapsed and the programmers had to scramble to patch it.
Samantha burst into Anna's office with a stack of reports, her face glowing. "Anna, the system is swamped. We pre‑sold a million units. The factory's running full tilt, we can ship within a week."
Luke Corporation had capital and factories; production wasn't their worry. Quality was.
