Monkey told Mu Hanxia something.
He heard that the year Lin Mocheng graduated from Columbia University, something happened.
One of Lin Mocheng's classmates was from a farming family that grew fruit. Because of the high level of mechanization in the United States and the policy subsidies, the output of surrounding farms is generally excessive and cannot be sold at a good price.
Lin Mochen and his classmates sold fruit together.
Others who sell fruit are all about building relationships, running sales, and doing transportation. But he didn't. After months of quiet preparation, he suddenly launched a new website called "OneFresh".
What does the website do? It specializes in selling fruits to white-collar workers in Manhattan.
The website advocates that eating a fresh fruit every day is the healthy lifestyle of Manhattan people. Are you too busy to remember to buy fruit? It doesn't matter, as long as you place an order on the website, someone will deliver the fruit to the convenience store nearest to you every day. You only need to pick it up on your way to work, after work or when you go out for lunch.
And the fruits we sell are absolutely fresh and green. Each piece of fruit will have a small card attached to it, indicating the date and time it was picked, from whose farm, Tom's or Jack's, and from which tree. This is definitely fresher than the fruit you buy from the supermarket or fruit store, which has been stored or refrigerated for who knows how long. (Of course, only Lin Mocheng himself knew whether this was really the case.)
The website's target customer base is women, but it especially welcomes men to give a long-term order as a gift to their girlfriends. The site also includes a rose. Thanks to Lin Mocheng and his friends' connections and influence in the local circle, the website quickly spread and even became popular throughout Manhattan.
When you make money, people will naturally be jealous. The largest fruit supplier in the New York area originally, stopped doing it.
They first launched a promotion, but it didn't work. White-collar workers simply ignored them. After all, people now eat fruit for style, and it is a token of their own feelings. Who cares if your apples are two cents cheaper each?
Later, competitors built websites and tried to copy the same service. This is a very dangerous thing in the business world. Because once the new business model created by small companies is copied by large companies, the large companies will be stronger in all aspects, and the small companies will only be eliminated.
But the competitor suddenly found that the website could not be built. Why?
Because Lin Mocheng had already signed a written agreement with those community convenience stores in secret - only his company could provide fruit storage and delivery services. Otherwise, it would be a serious breach of contract and face high compensation. Because no one had ever done such a thing before, the convenience stores were happy to agree after receiving a small amount of money from Lin Mocheng.
Lin Mocheng had been doing these things during the previous months of silence.
The fruits of competitors may not be worse than Lin Mocheng's, and the price can be even lower. But they just couldn't get close to the customers.
They also got angry and started to think of dirty tricks. They also became popular and wanted to use dirty tricks. They poached some farmers from Lin Mochen, or threatened and beat his delivery staff, and even sent him threatening letters. Lin Mocheng was not moved at all. His website was still doing well, and he even set ambitious goals such as "annual sales target of 500 million US dollars" and "expansion to the entire United States within three years."
Finally, the competitor had no choice but to invite Lin Mochen over to sit down and negotiate.
The result of the negotiation was that the opponent bought the exclusive right of operation from Lin Mocheng at a high price, and stipulated that the "OneFresh" website should not provide similar fruit delivery services from then on. It is said that in this battle, Lin Mocheng and his partners made a lot of money.
...
"How do you feel?" Monkey asked.
Mu Hanxia: "He's amazing... but I don't think he did anything wrong."
Monkey: "Heh heh... you think that's all there is to it?" ... The competitors thot so too. Just as they had invested a large amount of money in publicity and promotion, and had also stockpiled a large amount of fruit inventory, the website opened. Customers saw that OneFresh no longer delivered fruit, and they all switched to the new website. The situation was very good.
Just then, OneFresh launched the Fruit's Heart Card.
What is the concept of this card? The website tells everyone that in order to give back to the love of our customers, we will provide you with a batch of fruits of the same excellent quality and prices that are lower than you can imagine. This time, we are not making any money. You only need to place an order on the website and buy a gift card, then you can go to several large supermarkets in the local area, our supply points, to pick up your gift. And the amount can be used more than once, and can be used next time.
Some customers bought the card and were pleasantly surprised when they went to the supermarket. The fruits are still the same as those ordered before, and each fruit is marked with its fresh pedigree. The price is not only lower than the previous website, but also lower than the competitor's website. Even much lower than the promotional price of ordinary fruit supermarkets! It's really cheap beyond your imagination and unprecedented! Of course the price will be low. Because Lin Mocheng put all the money given by his competitors into this.
For a time, sales soared, and it was rumored that at least hundreds of thousands of 00 value gift cards were sold.
The demand for fruit in a region is limited, and some customers bought many cards, giving their demand for fruit for the next year to Lin Mocheng. The websites of competitors were immediately deserted, and on some days sales were even zero dollars.
Lin Mochen used an extremely bloody low-price flank attack to kill the new business model he had once created.
What was the result of this small-scale regional commercial war?
The large amount of fruit hoarded by the opponent had nowhere to be sold, and could not be delayed. In the end, it could only be transferred to Lin Mocheng at a lower price. In this way, Lin Mocheng not only did not lose money, but also made a lot of money from it. And his company and those of his friends have since completely and firmly occupied the New York fruit market.
... Monkey: "And didn't a few farmers betray him and go over to the competition? It is said that Lin Mocheng acted as if he didn't care at the time, but afterward, when he monopolized the market, he specially found these people and completely blocked their sales channels. Also, weren't some of his employes beaten up? He himself had received threatening letters. Later, he spent a lot of money to hire the best lawyers, and sued the people who beat him and the people who instructed them to the court, and they were sentenced heavily... In short, those who offended him ended up in a very miserable state. He is a very vindictive and insidious person."
Mu Hanxia: "..."