"Xiao Yi, your thinking is spot on!"
Wang Qing exclaimed excitedly, slapping his thigh:
"For factory demolition, besides the housing compensation, there's also relocation compensation for production suspension and business closure, as well as incentive compensation. It's definitely much more cost-effective than buying a house!"
Having worked in state-owned enterprises for many years, he was very familiar with these matters:
"As long as the demolition news is accurate, son, just go ahead and do it boldly!"
"Don't worry, Dad, the county town will definitely develop eastward towards the city. If I buy a factory in the east of the city, it will definitely be demolished."
Wang Yi remembered that there was a small garment factory near Sun Rui's home that was poorly managed.
Employee wages totaling over 500,000 were overdue, leading to its closure.
The owner wanted to sell the factory, but the garment industry was too competitive, and with so many unpaid wages, no one was willing to take over.
The owner simply fled with his wife, leaving dozens of employees with their hard-earned money lost.
He also earned a notorious reputation in the village.
Later, when it encountered demolition, that factory, spanning several thousand square meters and still having some production lines, received a direct compensation of sixty million!
The runaway deadbeat boss also transformed into a multimillionaire.
However, everyone thought that once he had money, he would pay the overdue hundreds of thousands in wages and make a comeback.
Unexpectedly, the dog boss took the demolition money, didn't pay a single cent in wages, and ran off again!
The workers were so enraged that they dug up his ancestral grave!
The next news of the dog boss came two years later: he had lost all sixty million-plus in compensation, accumulated massive debt, and had his legs broken.
His wife sent him back to Qingyun County, then took their son and ran off with someone else...
The dog boss couldn't take care of himself, and his neighbors didn't want to bother with him.
He eventually died in depression at the age of 45...
Wang Yi remembered that the demolition of that factory also took place during the National Day holiday, along with the surrounding residential areas!
To save the dog boss's family and his fate!
Wang Yi decided to buy that small garment factory and secure the sixty million in demolition compensation.
"I really am a good person!"
Wang Yi was moved by himself.
The only problem was not knowing how much that boss would ask for!
1.34 million is definitely not enough!
If his parents chipped in a bit more, would a total of 2 million be enough?
Wang Yi planned to find a time to first check out the situation and contact the dog boss for a talk.
At night, his parents had already gone to bed.
Wang Yi, however, took out a notebook and began to meticulously plan his future path.
Currently, his capital was limited, so in terms of industry, he still prioritized high profit and low investment.
In 2011, the internet had a significant impact on the urban real economy, but little impact on the rural market.
The business of odd-sized shoes and overstock shoes, with low costs and daily earnings of 60,000, couldn't be abandoned; it had to continue!
Once a reputation is built, open a factory store in every township, specifically to promote all kinds of overstock items that are unsellable in the city!
Odd-sized shoes, outdated clothing, home appliances, feature phones...
These items, unsellable in the city, Wang Yi would acquire at rock-bottom prices and sell for small profits in rural areas, still yielding terrifying profits.
By then, he could just hand it over to Song Yang and his team to manage.
Wang Yi would go to university in the imperial capital, control it remotely, and just find good suppliers.
However, these were small businesses; big businesses also had major opportunities these days.
Bitcoin's price fluctuated little from 2011-2012, only starting to surge severalfold in 2013.
Even if he bought it at the end of 2012, the price would be similar to now, so there was no rush to acquire it.
Wang Yi wrote in his notebook: December 2012, acquire some Bitcoin.
Stock market.
Wang Yi had also, with the mindset of making a fortune by speculating in stocks, studied the stock market for a period, taken notes, bought books, and even audited classes at a finance academy!
He planned to enter the stock market once he had thoroughly researched it.
However, before he had thoroughly researched it, the stock market cooled down, and losses of over half were commonplace.
Wang Yi then gave up the idea of entering the stock market and simply became a theoretical stock investor!
He remembered that in 2011, the stock market experienced structural imbalance, falling continuously, and only showed improvement after 2012.
Wang Yi noted again: Bottom fishing in the stock market at the end of this year.
Blue-chip stocks like Goose Factory (Tencent) were only a few yuan per share; buying them with eyes closed would guarantee profit without loss.
There were also a few "monster stocks" in 2012; he vaguely remembered them from when he attended classes with his finance major girlfriend and heard the professor talk about them.
By then, a careful investigation, combined with current affairs, should help identify the best entry points.
The short video sector presented some difficulties.
In 2011, there weren't many smartphones, 2G and 3G networks were slow to open webpages, data was prohibitively expensive, and watching short videos was simply unrealistic!
Investing huge sums in short videos now would be a joke.
It wasn't until 4G commercialization in 2013, when data fees significantly decreased and smartphone user numbers reached a certain scale, that the foundation for short video development was laid!
Wang Yi noted again: Short videos must be done.
Lay out the groundwork in mid-2012, launch directly in early 2013, and seize the 4G opportunity.
In the social media sector, QQ currently dominated, and WeChat had just started, already boasting tens of millions of users.
If Wang Yi were to enter social media at this time, he wouldn't be able to compete with QQ, nor with WeChat.
The reason was simple: WeChat leveraged QQ for traffic, quickly reaching over 100 million users, then 200 million, 300 million, 400 million...
Wang Yi had no QQ traffic to leverage.
To create social software, he would need differentiated competition plus continuous burning of money.
Currently, it wasn't very realistic due to lack of funds.
Wang Yi noted that the social media sector could be considered when he had more money.
In the e-commerce sector, Taobao, JD, QQ Mall, Tencent Paipai, Lashou, Meituan, Vancl, Dangdang... had already become a fierce red ocean.
This sector did have some opportunities, but how to operate was a big problem.
To do e-commerce, the most important thing is user numbers.
Only when user numbers increase can profits be made!
To capture users, domestic internet giants loved to spend heavily on user acquisition, burning tens of billions annually!
For example, PDD, founded in 2015, continuously burned money, ran at a loss for years, spending hundreds of billions, and only achieved its first profit in 2021.
Meituan and Ele.me were similar, spending tens to hundreds of billions to outcompete Baidu Nuomi and barely survive.
Wang Yi disliked this continuous money-burning model, and he couldn't afford it.
He had to find another way to acquire users!
How could he get the most users for the least money?
That would only be through utility software!
For example, Meiyou, launched in 2013, was a utility software for recording and predicting menstrual cycles!
It also provided guidance for pregnancy preparation, pregnancy, childcare, etc., all of which are rigid demands for women!
Simply put, whether a girl, single, married, or pregnant, everyone needs such software!
Currently, this field was blank.
As long as Wang Yi created Meiyou and invested some funds in promotion, he could easily acquire a large number of female users.
Once the user base grew, Meiyou E-commerce could be launched, focusing on the "she-economy," targeting the female market, monetizing traffic, and easily achieving profitability.
This path was much easier than PDD burning hundreds of billions and taking six years to turn a profit.
Moreover, the future of Meiyou E-commerce was very bright.
Women are the group that loves to shop the most, with extremely high spending power.
A man might wear one set of clothes for several years if it doesn't wear out.
But for women, clothes bought last year are already outdated this year, and new ones must be bought every season!
The pink tax is also the most profitable sector!
A hoodie costs 30 yuan, sells for 100 yuan to men, with a profit margin of 233.33%.
The same hoodie, labeled as women's exclusive, can sell for 200 yuan, with a profit margin of 566.7%!
Profit margins skyrocket two or three times, and crucially, they still sell, even better, and everyone considers it normal!
This is the pink tax!
As for the reason, it can only be said that most male consumers prioritize cost-effectiveness and practical value.
Female consumption, on the other hand, is about feeling and pursuing quality.
If sold too cheaply, it might be perceived as cheap goods of poor quality.
Furthermore, Meiyou has many extremely loyal users.
From school uniforms to wedding dresses, from puberty to pregnancy preparation, to pregnancy, to raising children... Meiyou app is indispensable throughout, used for over a decade.
This level of loyalty is incredibly strong.
That's why similar female e-commerce platforms like Mogujie went bankrupt and were acquired, yet Meiyou is still alive.
Hundreds of millions of lifelong customers are its most stable foundation.
Many men even download the Meiyou app to help their girlfriends track their periods, and as for why, those who know, know...
Utility software (easy to attract traffic) + shopping spree (terrifying spending power) + pink tax (terrifying profits) + loyal customers (used for over a decade)!
This is destined to be an excellent e-commerce sector!
Acquire a large number of female users through the Meiyou app, then launch Meiyou E-commerce to harvest pink tax profits.
They could also launch Youbaobao for maternal and infant products, another highly profitable sector.
They could also create Youmeili, focusing on the medical aesthetics sector!
They could also do advertising promotion, like Alimama and so on...
Even the social networking sector, focusing on paid matchmaking, could be operated!
In an era where users are king, this path looks brilliant from every angle!
Odd-sized shoes were Wang Yi's first small project.
Creating Meiyou E-commerce and caring for women's health (harvesting the pink tax) would be his new grand enterprise!
Early the next morning, Wang Yi received a message from Lin Shu:
[Junior, wait for me at home, I'm coming to pick you up, I'll be there soon!]
"This senior sister is so thoughtful!"
Wang Yi smiled as he went downstairs and walked out of the residential area.
He soon froze on the spot.
He saw Lin Shu speeding along in a box truck, stopping steadily in front of him!
This type of box truck wasn't a large semi-trailer and could be driven with a C1 license, but it was still too big for a girl.
"Junior, good morning, I'm here to pick you up!"
Lin Shu jumped off the truck and smiled sweetly.
The morning sun shone on her cheeks, illuminating her delicate face.
Wang Yi: "!!!"
(End of Chapter)
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