Chen Chuanqing's words were sincere, completely devoid of his previous doubts.
He was even afraid of being rejected!
Choosing the right path in a career is important, but following the right person is even more so!
Although Wang Yi was young, his vision, courage, and capabilities were all very strong.
He had every hope of making Meiyou bigger and stronger, even surpassing Vancl!
Wang Yi extended his hand:
"Welcome to Meiyou, E-commerce Department Manager!"
"Department Manager!"
Chen Chuanqing's face lit up with joy:
"Thank you for your trust, Boss, I will not let you down!"
With this, Wang Yi's e-commerce strategy gained a formidable talent.
Perhaps Chen Chuanqing was lacking in strategic development.
But when it came to operations, resources, connections, channels, and even warehousing and logistics, Chen Chuanqing was highly skilled and professional.
"As for the salary, it's the same as Manager Song's: a base salary of six thousand plus performance bonuses! If performance is good, ten thousand a month is just the starting point!" Wang Yi said with a smile.
Money could be given generously, but shares were not to be distributed casually.
As the company got on track, Song Sining's salary also increased, starting at ten thousand a month with performance bonuses.
Chen Chuanqing was full of pleasant surprises:
"Thank you, Boss, thank you!"
In 2011, the average salary in the capital city was only around 6,000.
While in a second-tier city like Jizhou, the average salary was only 3,000!
But Wang Yi, directly offered him a starting salary of ten thousand a month!
It was on par with the capital city's salary!
"Work hard, and you'll have everything!"
Wang Yi patted Chen Chuanqing's shoulder.
He was never stingy with capable people.
At this moment, Song Sining walked in.
"Sining, Manager Chen is our e-commerce manager now. Please take him to complete the onboarding process."
"Okay, Boss."
Soon, both parties signed a labor contract and a confidentiality agreement with high penalties for breach.
Not only Chen Chuanqing, but all other core employees joining the company were required to sign confidentiality agreements.
This way, if company secrets were leaked, as long as evidence was found, there would be millions in claims.
Wang Yi didn't trust human nature; he trusted the rule of law more.
"Manager Chen, the entire second floor of the Meiyou Building is yours, to serve as the e-commerce headquarters. The third floor houses other Meiyou departments."
"Okay, Boss, but how do you plan to proceed with e-commerce? I'll fully cooperate with the implementation!"
Wang Yi took out a USB drive, inserted it into Song Sining's laptop, and opened a spreadsheet:
"Currently, Meiyou has about 130,000 users, with a daily growth rate of around 20,000 for both Android and iOS platforms. By the end of the month, we'll exceed 300,000 users!"
"Of course, there's also the Jizhou Evening News report; once it's published, it's expected to attract more users!"
"Even if many newspaper readers are men, if the report is shocking enough, they will talk about Meiyou with their wives and daughters and guide them to download it."
"After a few days of buzz, next month we should have six to seven hundred thousand users, and by mid-month, nearly a million users!"
"By then, the e-commerce features will be fully developed, and we can launch an e-commerce trial run! Do you have any suggestions?"
Chen Chuanqing pondered for a moment:
"Boss, are you going the Alibaba route, creating a platform? Or the Vancl route, building your own brand?"
"I'm taking the JD.com route, having both my own brands and self-operated business, while also acting as a platform, collaborating with third parties for commissions. But initially, we'll build fewer warehouses and not handle logistics ourselves."
Building proprietary logistics was too costly and capital-intensive.
Wang Yi didn't even consider it during the initial stages of e-commerce.
He would directly collaborate with major express companies, SF Express, and JD Logistics, opting for the courier route.
As for warehousing, Wang Yi also planned for light investment.
He would use factory direct shipping whenever possible, only building his own warehouses as a last resort.
Wang Yi continued:
"I plan to start with apparel, beginning with small-scale self-production and self-sales, then gradually encouraging other brands to join Meiyou!"
As he spoke, he opened several designed outfits:
"These are our pioneering works."
"This style..."
Chen Chuanqing's eyes lit up:
"Meiyou primarily targets female users, and the younger demographic currently using smartphones is more receptive to this new style."
"And these dresses are very beautiful, a bit sexy, yet also a bit innocent, how should I put it..."
Chen Chuanqing was momentarily at a loss for words to describe it.
Wang Yi smiled:
"Pure-seductive style!"
"Yes, that's it, pure-seductive style, what a great name!"
Chen Chuanqing's eyes lit up:
"Compared to the currently rustic styles, this pure-seductive style is bound to become popular! But once it gets popular, other merchants will definitely follow suit and plagiarize!"
Wang Yi nodded:
"I've thought about this problem too. Since we can't prevent plagiarism, we'll plagiarize ourselves, leaving them nothing to copy!"
"What do you mean?"
Chen Chuanqing and Song Sining were both stunned.
Wang Yi laughed:
"Aren't these three designs? They represent three styles of pure-seductive fashion. Others who plagiarize will just make minor modifications to these and then mass-produce them. So, we'll directly plagiarize ourselves, make our own minor modifications, and turn these three designs into thirty!"
"All will be exquisitely packaged and branded with Meiyou! They will be sold across all platforms: Meiyou, Taobao, JD.com, Amazon, and so on!"
"Based on different fabric materials and styles, they will be divided into low-end, mid-range, and high-end, pursuing a dual-brand strategy!"
"High-end fabrics and excellent styles will be under the main brand, Meiyou, targeting mid-to-high end, priced at 399, 599, or even 799."
"Lower-end fabrics and common styles will be under the low-end sub-brand, Qingyou, focusing on cost-effectiveness, priced at 159, 199."
"If sales are good later, we can also try launching a light luxury high-end brand, starting at over a thousand!"
"This way, our products will be available at all price points, covering all user groups!"
Initially, Wang Yi thought about how to prevent plagiarism, but it was very difficult to prevent.
Now Wang Yi's thinking has changed: I'll plagiarize myself!
With only three designs, it's easy for them to become popular and easily copied.
But if split into thirty designs, even if they become popular, plagiarizers won't know which one to copy!
More importantly, plagiarism beats originality by relying on cost-effectiveness.
But Wang Yi is adopting a dual-brand strategy, with the low-end sub-brand Qingyou's pure-seductive style dresses starting at 159, directly blocking the profit margin!
If they plagiarize and sell for seventy or eighty per piece, there won't be much profit, and they won't sell well.
The risk is too high, the profit too low, it's not worth it.
A pure-seductive style dress, considering fabric waste, requires an average of 1.5 meters of fabric.
A decent low-end fabric costs 5 yuan per meter.
Adding accessories, hardware, etc., it would be at most 15 yuan.
But for higher-end fabrics, such as high-thread-count cotton, at 25 yuan per meter, 1.5 meters would be over thirty yuan.
Adding accessories, the cost would exceed 40 yuan!
In addition, processing costs and warehousing costs are 10 yuan.
Packaging and logistics costs are 10 yuan.
Platform commission, promotion, and sales costs are 10 yuan.
Adding taxes, returns, and inventory risk costs, the total cost is at least 50-75.
Selling for seventy or eighty per piece simply doesn't make money.
Therefore, women's dresses generally start at one or two hundred, ordinary ones are two or three hundred, niche ones are four or five hundred...
As for brands, seven or eight hundred, thousands, or even several thousands are common...
The pink tax is not just talk.
On the contrary, dresses costing a few tens of yuan, lacking in quality, actually don't have much market.
After all, a lipstick costs three hundred, and you want me to wear a dress that costs a few tens of yuan?
If those plagiarizing merchants also sell for over a hundred, or two or three hundred... then why wouldn't consumers buy the original Qingyou at the same price point?
Wang Yi decided to heavily promote on Meiyou first: Meiyou – The Originator of Pure-Seductive Style!
Establishing the pure-seductive style's authentic original status, and branding all others as plagiarized imitations!
After listening to Wang Yi, Chen Chuanqing agreed wholeheartedly:
"Boss, your idea is brilliant! Plagiarize ourselves, launch thirty designs at once, leaving competitors nothing to copy, just like an uncoordinated flurry of punches beating plagiarizing dogs!"
Song Sining also said:
"The dual-brand strategy, with Qingyou's low prices starting at over a hundred, directly blocks the profit margins of plagiarizers."
If Wang Yi started at three hundred, plagiarizers selling for over a hundred would still make a profit.
But with Wang Yi starting at over a hundred, plagiarizers won't make any profit!
"Manager Chen, find a few designers to focus on minor modifications. Also, I'm entrusting you with OEM production; ensure confidentiality! Produce 2,000 units of each design initially, and then consider adjusting capacity based on sales."
Liangcai Garment Factory's capacity was too small; he had to find OEM manufacturers.
"Don't worry, Boss, I have resources from my many years at Vancl. There happen to be two large factories in Jizhou that I'm familiar with. I also have suitable targets for designers."
"Very good. Also, find a company specializing in exquisite packaging. I'll design the packaging and send it to you later."
People rely on clothes, and Buddhas rely on gold attire!
Wang Yi decided to spare no expense on packaging.
While other brands might use packaging costing one yuan, Wang Yi would go for five yuan directly!
The goal was to make people feel it was high-end, expensive, and very stylish just by looking at the packaging!
Then, with Meiyou's brand and logo printed on all of them, the packages themselves would be a form of publicity during transit!
(End of chapter)
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