The meeting room wasn't large.
For a City Hall TF room,the chairs were old,and the projector lagged by half a beat.
But the map on the tablewas strangely enormous.
A full map of South Korea.
Doyoon stood in front of it.
This time, he didn't persuade anyone.
Approval had already been given.This meeting was about decidingwhat they would actually do.
Hong Raon.Park Haeyoon.Yoo Hajin.Chae Isol.And the City Hall TF officer.
When everyone had gathered,Doyoon spoke.
"Let's start with the first revenue model."
Raon smiled.
"Finally talking business."
"It's not business,"Doyoon said, shaking his head.
"It's a challenge to distribution itself."
He pressed the remote.
On the screen,truck icons began movingacross the country.
1. Not the Center — Movement
"There are 243 local governments in Korea,"Doyoon said.
Isol quietly followed up.
"And each one hasa 'discarded local specialty.'"
Doyoon nodded.
"Exactly.
What's left after festival season.What gets thrown away if it misses distribution.What disappears if it never becomes a brand."
Names began appearing on the map.
Hwacheon tomatoesHoengseong beefPocheon makgeolliGangneung Chodang tofuDonghae pollock roeYangju chivesYeoju sweet potatoesIcheon riceYeongwol gondre greensJeongseon sticky cornNonsan strawberriesSeongju melonsCheongdo minariGochang freshwater eelTongyeong oystersGyeongsang monkfishMokpo octopusWando seaweedShinan spinachBeolgyo cockles
Raon swallowed unconsciously.
"All of this… at once?"
"Yes,"Doyoon said.
"The specialty cities come to us."
2. Not an Expo — A Moving Market
Haeyoon spread out the blueprints.
"No fixed booths.
Modular trucks.
They fold, open, and move.
One truck per local government.
If that's not possible,a shared truck."
Hajin continued.
"The stage isn't fixed either.
No runway.No formal venue.
Where people gather,that becomes the stage."
Jaemin asked,
"And medical support?"
Doyoon answered.
"Emergency trucks on standby.
Food poisoning, dehydration, accidents.
A fixed percentage of event revenueis locked in for medical operations."
The TF officer stopped taking notes.
"What do we call this?"
Doyoon thought for a moment.
"A Nationwide Mobile Local Market."
Raon laughed.
"That sounds old-fashioned."
"It has to,"Doyoon replied.
"This isn't an event for show.
It's about making a living."
3. A Structure Where Money Remains
Isol spoke quietly.
"The core of this modelis the disappearance of middle distribution."
"Local governments → Trucks → Citizens."
"No rent."
"No forced branding."
"Settlement only for what's sold."
The TF officer looked up.
"Then what does the city get?"
Doyoon answered.
"Space."
"Administrative support."
"And—"
He paused.
"Jobs."
Per truck:operators.logistics.setup.dismantling.assistants.
"Young people.Short-term employment.Regional circulation."
The room fell silent.
This wasn't a festival.
It was an economic model.
4. The First Location
"So where do we start?" someone asked.
Doyoon already knew the answer.
"An empty lot beside an abandoned industrial complex."
Raon smiled.
"Very symbolic."
"The goal is to bring peopleto places where no one came before,"Doyoon said.
He brought up the final slide.
Trucks move goods.Cities move lives.
"This is our first revenue."
"And—"
He looked around the table.
"This is whywe can keep going."
When the meeting ended,no one stood up immediately.
Raon was already imagining menus.Hajin was sketching movement flows.Haeyoon was calculating truck spacing.Jaemin was mapping medical routes in his head.
The TF officer said quietly,
"This isn't somethingthat ends as a report, is it?"
Doyoon smiled.
"It never was."
That night,the trucks on the mapkept moving.
They hadn't departed yet.
But for the first time,Korea's local specialtieswere facingthe same direction.