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Chapter 111 - Chapter 105: Acumen! Adidas and Nike are going crazy!

If Su Yan and Mengmeng's "scandal" was just nonsense from unscrupulous editors...

Then now.

The cp flag of Su Yan and Salena, after experiencing life-and-death hardships, was still recognized by many fans.

A dream linkage between the basketball world and Hollywood's film and television industry.

The popularity is constantly rising.

"Su Yan is tall, handsome, capable, and full of righteousness. He can give people a full sense of security.

It's really hard not to love him.

Although I don't understand the NBA.

But I want to watch Su Yan play, uh... I just want to see Su Yan in person."

"I want to go too."

"Seriously, I'm completely won over. This is the first time I've liked an NBA player.

Before.

Whether it was Jordan, Kobe, O'Neal, or other NBA stars whose names I often heard.

I felt nothing.

Su Yan is so charming!"

"Me too."

"Even I, a man, have become a fan. New York Knicks, right? If I get the chance, I must go support them in person."

"…"

This is a group of people in the entertainment industry who recognized Su Yan and fell in love with him, which gave him an extra boost in popularity.

This is Su Yan's exclusive popularity.

This is a kind of popularity that ordinary NBA players simply can't achieve.

And such voices of support and affection are currently spreading within the entertainment industry, mostly in Salena's fan base.

However.

Adidas and Nike, the two giants in the sneaker world, still have very keen senses and noticed this.

Nike Headquarters.

Endorsement Department Office.

Manager Jordi Harris sat in his office chair, looking at various news reports about Su Yan.

Full of joy.

He even eagerly asked his assistant, "Did Su Yan's side give any feedback on yesterday's 7-year, 100 million offer?!

Yes or no?"

The assistant replied, "Manager Jody, we've already contacted Jeff Augustine and are still waiting for a notification.

Presumably.

Adidas will definitely raise the price further after hearing the news. This might be a tough battle."

"No problem."

Jordi Harris waved his hand, completely unconcerned, and said confidently, "We'll fight them to the end. Adidas can't beat us."

As he spoke.

His eyes flashed with immense excitement again. "We must get Su Yan. His commercial value is too high.

He's a potential stock in the small ball era, with great skills and rapid growth, so his popularity accumulates quickly.

He also has the backing of the Dragon Country market, bringing billions of buffs with him!

On top of that, last night's stabbing incident on Colonel Commercial Street led to a 'hero saving the beauty' perfect encounter between him and Salena.

This made him gain a surge of female fans from the entertainment industry.

With his looks, once he's recognized by female fans in the entertainment industry, it's hard for them to stop being fans.

Women's shopping power, you know!

With these three factors combined, as long as we sign Su Yan and package him, he'll immediately become our cash cow!"

"Wooow~"

The assistant's jaw dropped in surprise after hearing this. "I knew Su Yan was popular, but I didn't realize he was this popular!

Truly excellent.

We really should spare no effort to snatch Su Yan."

"Exactly."

Jordi Harris narrowed his eyes and said in a deep voice, "Keep a close eye on Adidas.

Any movement, tell me immediately.

Also... keep in touch with Su Yan's side. We not only need to offer a satisfactory price.

Our attitude must also be good.

Only by doing both can we guarantee a win."

"Understood, Manager!"

...Adidas Headquarters.

Endorsement Department Manager's Office.

Manager Bertram Ralph also had a very keen sense, and he smelled Su Yan's future high popularity in the entertainment industry.

He was even more eager to get Su Yan.

"100 million for 7 years? Is Nike openly trying to snatch him from us?!"

Ralph asked.

"Yes."

The assistant nodded, "They've already made an official announcement, but... Jeff hasn't given us any feedback yet.

Are they going to sign directly with Nike?"

"Hard to say!"

Ralph pondered, "It's possible they'll sign, but theoretically, they'll give us another chance.

He didn't say.

Perhaps... he thinks that since Nike announced it, we'll definitely see it, and he's waiting for us to make the first move.

No matter what.

Since we're determined to get Su Yan, we can't sit back and do nothing; we need to take the initiative.

You go back now and say... 120 million for 7 years. We'll also raise it by 20 million, and tell Jeff to pass that on to Nike.

Show our stance that no matter what price Nike offers, we will compete!

Also... find a suitable opportunity to say that we'd like to invite Jeff or Su Yan out for a meal, a bath, and some fun.

Build a good relationship.

This will help us secure Su Yan."

"Understood, Manager!"

...New York.

Manhattan.

Jeff Augustine's company.

In the office.

"120 million for 7 years? That's a full 30 million more than LeBron?

And he confidently told me to pass it on to Nike instead of considering it and accepting directly? That's ruthless!"

Augustine looked surprised.

But he was only slightly surprised. He wasn't stupid; he also knew about Su Yan's recent achievements and popularity in the NBA.

Furthermore.

What the 'Su Yan acts heroically' incident meant after it fermented in the entertainment industry last night.

After he called to confirm that Su Yan was fine, he immediately began to finalize Su Yan's shoe contract.

"Since you asked me for feedback, I won't be polite. I'll just be an intermediary, and you two can have a bidding war.

Three days.

Highest bidder wins!!!"

...Back to Su Yan.

On the private plane returning to New York this morning.

Everyone had already seen the news.

McGrady gave a thumbs-up and praised, "Yan, you're truly brave. If it were me, I'm not sure I'd dare to step in."

David Lee also exclaimed, "In that situation, Salena was really in danger. It felt like if Yan had been a second slower, the consequences would have been unimaginable."

"I was scared too!"

Su Yan smiled and added, "But that 'killer' was too much, and the police were slow and took a long time to arrive.

If he had kept slashing.

Who knows how many more casualties there would have been? And Salena was right there. If I didn't try to save her.

And just watched her die.

I wouldn't be able to sleep at night."

Curry empathized, "If it were me, I'd definitely try!"

McGrady looked solemn and continued to praise, "I know people from Dragon Country are very humble, but I didn't expect them to be so noble, so brave, and so righteous!

Yan.

My image of you has grown even taller. You are the perfect male god everyone would love."

As he spoke, he gave Su Yan a doting look.

"Stop!"

Su Yan made a gesture of rejection. If it were a girl, he could accept it, but a man doing this was just too much.

Coach D'Antoni also praised, "Su Yan not only plays basketball well, but his personal character is also very noble.

He will become a player loved and respected by the entire league!!!"

"Absolutely!"

"Su Yan has always been so outstanding; he will constantly be loved by fans!"

...Oklahoma City.

Colonel Commercial Street, inside a five-star hotel.

Salena was still sleeping soundly, with her assistant, Com Kelly, guarding her side.

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