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Chapter 34 - Fu Zicong's Plan

"This... Yes! President Fu, I know what to do."

Li Yi, the assistant, had been about to offer some words of advice, but a glance at his boss showed that President Fu was clearly in a towering rage. How could he dare to say anything else?

He immediately nodded his head, repeatedly agreeing.

Fine!

Lu Zilin and Yang Lili, this time it could only be said that you two were unlucky.

Who told you to be the male and female leads of Love's Romance, and to take such a high price for your roles?

Now, the ratings and the reputation of Love's Romance were both disastrous, to the point where the TV station was going to pull it from the air. If you two didn't take the blame, who would?

President Fu's fury would still have to be borne by the two of you.

However, to be honest, and speaking from the heart, the disastrous ending of "Love's Romance" wasn't entirely undeserved.

As the audience commented, this "Love's Romance," which their company invested in, was a complete disaster: the plot was awful, the acting was terrible, the post-production and special effects were a mess, it was mind-numbingly stupid and an eyesore. It prioritized traffic above all else, was perfunctory in its treatment of the audience, and only aimed to make money and reap ill-gotten gains.

When they invested in the filming, everyone at Xinchen Entertainment had a clear goal: to make money.

They also adopted Xinchen Entertainment's usual strategy—

They had top-tier celebrities play the leading roles to attract attention and generate traffic, thereby making a large profit.

Over the years, Xinchen Entertainment had repeatedly succeeded with this approach. They had always made a fortune through such operations.

Who would have thought that "Love's Romance" would flop.

And it flopped so badly!

Not to mention President Fu Zicong, who had always been well-versed in the ways of traffic supremacy and the fan economy.

Even his assistant, Li Yi, found it hard to accept the current situation.

How could they have lost so badly this time? It was a complete and utter defeat! Especially since Legend of the Sword and the Hero, a blockbuster drama that was airing at the same time, was a point of comparison, Love's Romance, produced by Xinchen Entertainment, seemed even more pathetic.

While Assistant Li Yi was lost in thought, Fu Zicong propped his chin on his hand, musing before speaking again:

"Assistant Li, find a way to contact Xu Yifei and sign her to our Xinchen Entertainment."

Li Yi was taken aback, instantly snapping back to attention:

"President Fu, are you planning to sign Xu Yifei?"

Hearing this, Fu Zicong raised an eyebrow, noncommittal: "Why not?"

His gaze swept towards the computer screen beside him.

On the large computer screen, the trending topics of the day were displayed, and one of them was about Xu Yifei.

The title read: #National Goddess Xu Yifei Returns with Hit Drama "Legend of the Sword and the Hero"# The accompanying image was a still from Legend of the Sword and the Hero.

In the photo, Xu Yifei was dressed in exquisite ancient attire, looking both beautiful and ethereal, quite stunning.

"I still underestimated the National Goddess Xu Yifei's popularity and traffic. But, it's not too late now."

He intended to bring Xu Yifei under the banner of Xinchen Entertainment.

In Fu Zicong's opinion, the reason Legend of the Sword and the Hero became a hit was entirely because Xu Yifei played the female lead.

This former National Goddess, after being away from the entertainment industry for three years, still maintained her popularity, buzz, and traffic.

Even surpassing that of the past.

This is what led to the soaring viewership and popularity of "Legend of the Sword and the Hero."

If they were to bring Xu Yifei, the National Goddess with her immense popularity, under their banner at Xinchen Entertainment, and capitalize on her current fame and traffic, promoting her well, filming more dramas aimed at generating traffic, and getting her on variety shows…

Xinchen Entertainment would undoubtedly be able to make a huge profit.

Perhaps soon, they could completely recover from the losses caused by "Love's Romance," and even turn a profit, while also making a lot of money.

It had to be said that in Fu Zicong's mind, traffic was king, a deeply ingrained belief. As a result, he didn't bother to think deeply and reflect on the real reasons why "Love's Romance" had flopped.

He didn't have the awareness to create quality works for the audience; from beginning to end, all he thought about was how to use traffic to quickly make money and get easy money.

And this was the operational principle and basic practice of Xinchen Entertainment, the largest entertainment company in the domestic industry today.

As the number one entertainment company, Xinchen Entertainment had long been directly lying around and making easy money, so it was no wonder that the atmosphere in the industry was getting worse and worse.

Everyone followed suit, led astray by the big capital of Xinchen Entertainment.

"Yes! President Fu, I'll go and take care of it right away. I guarantee the task will be completed!"

Upon hearing this, Li Yi, the assistant, nodded in agreement.

He was familiar with the job of poaching artists from other companies.

Li Yi felt absolutely no pressure.

Modu

Xu Family's Small Western-Style House

Fu Shan was still continuing his ordinary and warm life as a stay-at-home dad, nestled in the living room, playing with his three little adorable kids.

As for accidentally causing quite a stir in the entertainment industry, the instigator, Fu Shan himself, had absolutely no awareness of it at the moment.

"Daddy, itchy, so itchy. Giggle giggle--"

Fu Shan held his three little treasures tightly in his arms, occasionally rubbing his stubbly chin against the three little ones, which only made the little cloud-like bundles of joy wriggle in his arms, letting out silvery giggles.

Xu Yifei, who was quietly watching Fu Shan and the others' interaction, couldn't help but cover her mouth and smile, her eyes filled with happiness and tenderness.

For a moment, the family's atmosphere was perfect.

Just then, the sound of footsteps approached, and Jiang Jinsong strode in.

"Uncle Jiang, why are you here?"

Fu Shan immediately saw Jiang Jinsong, so he put down the three little adorable ones and walked straight towards him, smiling.

Jiang Jinsong heard this and spread his hands helplessly.

"What else could it be? President Fu, I'm here to see you, aren't I?"

Although Fu Shan had a company and an office building, he didn't like going to the company or staying in the office to work.

Instead, he preferred to stay at home, spending time with Xu Yifei and the three adorable little ones.

Jiang Jinsong had seen through Fu Shan's quirks over these past few days.

So, now, when he needed to find Fu Shan, he went straight to Xu's villa.

He was guaranteed to find Fu Shan there immediately.

This was much more reliable than going to the company and office building to ambush Fu Shan!

Thinking this, Jiang Jinsong immediately spoke again, getting straight to the point:

"President Fu, you probably don't know, but Hunan Satellite TV has removed and fired that guy Li Deming."

Hearing about Li Deming's fate, Jiang Jinsong felt relieved.

However, this wasn't the time to focus on that guy's outcome.

Because there were more important things they needed to consider and decide:

"Also, just now, Hunan Satellite TV called me, saying they intend to purchase the exclusive broadcasting rights for Legend of the Sword and the Hero on their television platform, and they want to discuss this with us in detail. President Fu, what do you think..."

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