Adrian wasn't wrong, not one bit. Take the simplest example, March had become a definitive off-season for the film schedule. "The Fast And The Furious," which had been in theaters for about forty days, managed to pull in $110 million in North America. This success was certainly related to proper marketing and the support of AC Media, but its release at the end of January was also a contributing factor.
At that time, it was the tail end of the New Year's slate, people's enthusiasm for movies hadn't completely waned, and the following Valentine's Day created a small surge. As long as the guys were somewhat persuasive, the girls didn't mind accompanying their boyfriends to an exciting car-racing movie, so the result was pretty decent. However, it still fell short compared to the original, which was released during the early part of the summer schedule.
