For instance, there was a singer turned director who made a movie, and during the promotional tour, the audience suddenly burst into a collective rendition of the singer's hit song. The video was uploaded online, leading to tens of thousands of shares, achieving the promotional impact that not even millions in advertising spend could have bought.
You Jiang, Zeng Lili, and Wang Jing were also always in the thick of the promotional tour.
After hitting 19 million at the box office on Monday, Tuesday, Wednesday, and Thursday all maintained around 15 million, and on Thursday the film officially announced it had surpassed 100 million at the box office.
Those who had previously criticized Zhou Yun as box office poison after the first weekend's figures were now silent.
For an artistic film to surpass 100 million at the box office, no one would dare say "only just over 100 million" unless they knew nothing about the industry and just liked to show off their presence.
