Of course, the ones who discussed this matter the most were the artists.
They all have to deal with partners and are very clear that these partners spare no effort in preventing competing brands to ensure their own interests are maximized.
If you appeared in Marie Claire in September, then it's certain that you won't appear in other fashion magazines that month, unless it's a lower-tier fashion magazine.
If you went on Happy Camp to promote a movie, then forget about going on Happy Camp as well, unless you are Zhou Xun who can handle both sides.
This is an unwritten rule within the industry, a rule everyone tacitly understands and follows.
Zhou Yun can collaborate with three platforms, but not at the same time; she has to ensure that only one platform has her at any given time—this is exclusivity.
Just like with platforms that buy the online broadcasting rights for TV dramas, most of the time they have to wait until the TV station has finished airing it before it can go online.
