(Anti-theft, posted in the evening.)
Abstract: Accompanying the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to the public. The dissemination methods of games are no longer constrained to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, gaming companies also need to continuously integrate resources, innovate, and update to improve performance alongside the rapid development of the times. A diversification strategy fits well with the planning needs and development goals within the gaming industry. In the context of economic globalization, diversification strategy, as the preferred model for corporate development, is equally applicable to gaming companies. This article explains the impact of diversification strategy on the performance of gaming companies using Sanqi Mutual Entertainment Company as an example.
