(Anti-theft, posting at night.) Abstract: With technological progress and the coverage model of smart networks, the rise of the gaming industry in recent years is evident to the public. The way games are disseminated is no longer confined to rigid promotional modes, and the influence of games is gradually extending to all aspects of life. Correspondingly, game companies need to continually integrate resources, innovate and iterate, and improve performance in line with the rapid development of the times. Diversification strategy precisely meets the planning needs and developmental goals within the gaming industry; against the backdrop of economic globalization, diversification strategy as the preferred mode of enterprise development is also applicable to gaming companies. This article explains the impact of diversification strategy on the performance of gaming companies using Sanqi Mutual Entertainment Company as an example.
