(Anti-theft, to be published tomorrow.) Abstract: With the advancement of technology and the pervasive coverage of intelligent networks, the rise of the game industry in recent years has been evident to all. The methods of game dissemination are no longer confined to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies must continuously integrate resources, innovate, and enhance performance in line with the rapid development of the era. A diversification strategy precisely aligns with the planning needs and development goals within the game industry. Against the backdrop of economic globalization, a diversification strategy, as the preferred model for enterprise development, also applies to game companies. This article uses Sanqi Mutual Entertainment Company as an example to illustrate the impact of diversification strategies on the performance of game companies.
