(Anti-theft, will be published tomorrow.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years has been witnessed by the public. The way games are disseminated is no longer confined to rigid promotional modes, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, iterate, and improve performance amid the rapid development of the times. The diversification strategy perfectly caters to the planning needs and development goals within the gaming industry. Under the background of economic globalization, as a preferred mode of enterprise development, the diversification strategy is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of the diversification strategy on the performance of game companies.
