(Anti-theft, will be released at the time.) Abstract: Accompanied by the advancement of technology and smart network coverage, the rise of the game industry in recent years has been apparent to the public. The dissemination method of games is no longer confined to rigid promotional models, and the influence of games has gradually expanded to various aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, iterate, and improve performance along with the rapid development of the times. A diversification strategy fits well with the planning needs and development goals within the game industry. Against the backdrop of economic globalization, the diversification strategy as the preferred development model for enterprises is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategies on the performance of game companies.
