(Anti-theft, will release in due time.) Abstract: With the advancement of technology and the coverage model of smart networks, the rise of the gaming industry in recent years has been evident to the citizens. The traditional modes of game promotion have evolved, with games influencing various aspects of life. Correspondingly, game companies need to continuously integrate resources and innovate with rapid societal development to enhance performance. A diversification strategy perfectly aligns with the planning needs and development objectives within the gaming industry. In the context of economic globalization, diversification strategy, as the primary model for corporate development, is also applicable to game companies. This article takes Sanqi Mutual Entertainment Company as an example to elucidate the impact of diversification strategy on the performance of game companies.
Keywords: Diversification Strategy; Game Company; Performance; Impact; Sanqi Mutual Entertainment Company
