(Anti-theft, will be published later.) Abstract: With the progress of technology and the coverage pattern of intelligent networks, the rise of the game industry in recent years has been evident to the public. The promotion method of games is no longer confined to rigid propaganda models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate and update, and improve performance as the era develops rapidly. The diversification strategy perfectly meets the planning needs and development goals within the game industry. In the context of economic globalization, the diversification strategy, as the preferred mode of corporate development, is also suitable for game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of the diversification strategy on the performance of game companies.
