(Anti-theft, will be published in due course.) Abstract: Accompanied by technological advancement and intelligent network coverage models, the rise of the game industry in recent years is evident to the public. The method of game distribution is no longer restricted to rigid promotional modes, and its influence is gradually extending to all aspects of life. Accordingly, game companies also need to continuously integrate resources, innovate and iterate, and improve performance to keep pace with the rapid development of the times. Diversification strategy perfectly meets the planning needs and development goals within the game industry. Against the backdrop of economic globalization, diversification strategy as a preferred mode of enterprise development is equally applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
