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(Anti-theft, to be released later.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to the public. Games are no longer spread through stereotypical promotional methods, and their influence has gradually expanded to all aspects of life. Correspondingly, gaming companies need to continually integrate resources, innovate, and iterate to improve performance along with the rapid development of the times. The diversification strategy precisely meets the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy, as the first choice for enterprise development, is also applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to illustrate the impact of the diversification strategy on the performance of gaming companies.
