(Anti-theft, will be released later.) Abstract: With the advancement of technology and the spread mode of intelligent networks, the rise of the gaming industry in recent years has been apparent to the nation. The dissemination method of games is no longer confined to stereotypical promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, renew, and improve performance in this era of rapid development. Diversification strategies precisely cater to the planning needs and development goals within the gaming industry. In the context of economic globalization, diversification strategy, as the preferred model for enterprise development, is also applicable to gaming companies. This article explains the impact of diversification strategy on the performance of gaming companies using Sanqi Mutual Entertainment Company as an example.
