(Anti-theft, will be posted later.) Abstract: With the progression of technology and the coverage model of the intelligent network, the rise of the gaming industry in recent years has been evident to the public. The dissemination of games no longer confines itself to rigid promotional modes, and the influence of games is gradually expanding to all aspects of life. Correspondingly, game companies must continually integrate resources, innovate, update, and improve performance amid the rapid development of the era. The diversification strategy perfectly aligns with the planning needs and developmental goals within the gaming industry. In the background of economic globalization, the diversification strategy, as the preferred development mode for enterprises, is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to elucidate the impact of diversification strategy on the performance of game companies.
