(Anti-theft, to be released when it is time.) Abstract: With the progress of technology and the coverage of smart networks, the rise of the gaming industry in recent years is evident to all, and the methods of spreading games no longer stick to rigid promotional modes. The influence of games has gradually expanded to all aspects of life, and corresponding game companies need to continuously integrate resources, innovate, update, and improve performance in line with the rapid development of the times. Diversification strategy just meets the planning needs and development goals within the gaming industry. In the context of economic globalization, diversification strategy as the preferred mode of enterprise development also applies to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of gaming companies.
