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(Protection against theft, will be sent later.) Abstract: With the advancement of technology and the coverage model of smart networks, the rise of the game industry in recent years is evident to the public. The method of spreading games is no longer limited to stereotyped promotional models, and the influence of games has gradually expanded to every aspect of life. Correspondingly, game companies need to continuously integrate resources, innovate updates, and improve performance along with the rapid development of the era. The diversification strategy perfectly aligns with the planning needs and development goals within the game industry. In the context of economic globalization, diversification strategy, as the preferred model for enterprise development, is also applicable to game companies. This paper, using Sanqi Mutual Entertainment Company as an example, explains the impact of diversification strategies on the performance of game companies.
