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(To prevent theft, this will be sent later.) Abstract: With the advancement of technology and the coverage model of smart networks, the recent rise of the gaming industry is evident to the populace. The dissemination methods of games are no longer limited to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate and update, and enhance performance to keep up with the rapid development of the times. The diversification strategy precisely meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred model for corporate development, is equally applicable to game companies. This article takes Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
