,
(Prevent unauthorized copying, to be sent later.) Abstract: With the progress of technology and the coverage pattern of intelligent networks, the rise of the gaming industry in recent years has been evident to the populace. The dissemination methods of games are no longer confined to stereotyped promotional models, and the influence of games has gradually expanded into various aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and update to improve performance in line with the rapid development of the times. The diversification strategy perfectly meets the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy, as the preferred model for enterprise development, is also applicable to game companies. This article illustrates the impact of diversification strategy on game company performance, taking Sanqi Mutual Entertainment Company as an example.
