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(Anti-theft, will be sent later.) Abstract: With the progress of technology and the coverage pattern of intelligent networks, the rise of the game industry in recent years has been evident to the public. The dissemination of games is no longer confined to stereotypical promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies must continuously integrate resources, innovate and iterate, and improve performance in line with the rapid development of the times. The diversification strategy perfectly meets the planning needs and development goals within the game industry. Against the backdrop of economic globalization, the diversification strategy, as a preferred model for enterprise development, is also applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of the diversification strategy on the performance of game companies.
