(Anti-theft, will be released in due course.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to the public. The dissemination of games is no longer confined to rigid promotional models, and the influence of games has gradually expanded to various aspects of life. Correspondingly, gaming companies also need to continually integrate resources, innovate and iterate, and improve performance with the rapid development of the times. The diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode for enterprise development, is also applicable to gaming companies. This paper illustrates the impact of diversification strategy on the performance of gaming companies using Sanqi Mutual Entertainment Company as an example.
