(Anti-theft, to be published later.) Abstract: With the advancement of technology and the pervasive coverage of intelligent networks, the rise of the gaming industry in recent years has been evident to the public. The mode of spreading games is no longer confined to rigid promotional methods, and the influence of games has gradually expanded to various aspects of life. Correspondingly, gaming companies must continually integrate resources, innovate and iterate to enhance performance in response to the rapid development of the times. Diversification strategy precisely aligns with the planning needs and development goals within the gaming industry. In the context of economic globalization, diversification strategy, as the preferred mode of enterprise development, is equally applicable to gaming companies. This article explains the impact of diversification strategy on gaming company performance using Sanqi Mutual Entertainment Company as an example.
