(Anti-theft, to be released in due time.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years is evident to the public. The way games are disseminated is no longer limited to rigid advertising models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and improve performance in line with the rapid development of the times. A diversification strategy aptly meets the planning needs and development goals within the game industry. Against the backdrop of economic globalization, the diversification strategy, as a preferred mode of enterprise development, is also applicable to game companies. This paper uses the example of Sanqi Mutual Entertainment Company to explain the impact of diversification strategy on the performance of game companies.
