(Anti-theft, will be released later.) Abstract: With the advancement of technology and the coverage of the intelligent network model, the rise of the gaming industry in recent years has moved the populace beyond stereotypical promotional modes. The influence of games has gradually expanded to all aspects of life, and correspondingly, game companies also need to continuously integrate resources, innovate, update, and improve performance amidst the rapid development of the times. The diversification strategy precisely fits the planning needs and development goals within the gaming industry. Under the backdrop of economic globalization, the diversification strategy as a preferred mode of enterprise development is equally applicable to game companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of game companies.
