Wasn't it all just a bit of boasting? After all, who in marketing didn't know how to exaggerate? Could marketing that didn't boast still seal deals?
I wanted to give him the impression that I was a highly influential broker, or perhaps that he should see me as the advertising department manager of a certain corporation. In reality, the profits of the corporate advertising department were quite substantial. For instance, for large enterprises, their annual advertising budget could start at a billion. Just a small portion of that budget slipping through their fingers could sustain them comfortably.
In such fierce competition, why would they choose to work with you? Besides the perks, the most important thing was kickbacks.
