'Still paying high prices for ice cream? Check out Yiming Ice Cream which has steadfastly sold ice cream for 1.5 yuan each for ten years.'
'Old domestic factory apologizes for raising the 1 yuan ice cream price to 1.5 yuan.'
'Cheap domestic ice cream is here, quality not inferior to Haagen-Dazs, but sold at only a tenth of Haagen-Dazs's price.'
The marketing copy was everywhere, spreading rapidly.
Although these marketing methods are a bit old.
Many manufacturers have been using this patriotic pitch for years.
But this type of pitch is undeniably effective.
Especially since this time the message was not exaggerated; what Chen Yiyang is selling is indeed affordable ice cream, and the taste and ingredients are above average.
In terms of cost, Yiyang Flash Sale and Kuxing helped Yiming offset most of the costs, plus Chen Yiyang's requirement for this ice cream factory was just to sustain itself.
So most people were willing to try this ice cream after seeing the ads.
