"Once Zhong Xuegao establishes its high-end brand image, people will accept its high pricing and allow it to earn high profits.
Actually, it's not just Zhong Xuegao doing this. Even examples like Meng Niu are continuously launching new ice cream flavors.
These ice creams have varied designs, but they all have one thing in common, which is being expensive. In other words, whoever can capture the high-end ice cream market in the future can become the next Haagen-Dazs and obtain high profits."
The expert explained well, and Chen Yiyang was quite moved by it.
However, after sending these experts away, Chen Yiyang pondered.
Wait a second.
Haagen-Dazs can make money indeed because their ice cream is priced expensively.
But there are historical reasons for this. Because earlier, there wasn't an ice cream consumption concept in most domestic consumers' minds, and only young people and wealthy ones were willing to buy and eat.
