Fan forums and social media discussions began reflecting the themes that were being promoted through traditional media channels. Supporters who had previously celebrated Mateo's achievements began questioning whether his communication style would limit his effectiveness at the highest levels of competition.
On the popular Barcelona fan forum "Blaugrana Forever," discussions that had once praised Mateo's tactical intelligence and leadership qualities began to include concerns about his commercial viability.
"I love watching him play, but can he really be the face of our global brand?" wrote user BarçaFan1899, echoing themes that had been carefully planted through the media campaign. "Modern football requires players who can connect with fans worldwide through interviews and social media. Maybe the club has a point about commercial considerations."
