all of a sudden.
The mushrooming of Snowy Ice City stores across southern China has caused a slight turmoil in the milk tea industry.
At the gate of a southern university.
A few students who had just finished school were slightly stunned when they saw the new milk tea shop that appeared at the school gate:
"Snowy Night Ice City? I've never heard of this milk tea brand before. There's quite a long line."
"It doesn't look as glorious as those milk tea brands. Why are there so many people lining up? Is it good?"
In terms of decoration and store size, Xue Ye Bing Cheng does not have an advantage, and is even a little incomparable.
The early decoration of Xue Ye Bing Cheng was very simple. The store could be opened by just painting a white wall on the front and laying tiles on the floor, and 20 square meters of store space was enough.
Compared with other milk tea brands that often have an area of dozens of square meters and luxurious decoration, it is incomparable.
One look at it and you can tell they are not on the same level!
But when a few students approached the line and saw clearly the price of milk tea on the Xue Ye Bing Cheng sign.
They were stunned!
The price of milk tea at three or four yuan made them stunned. It was half the price of other milk teas. Moreover, although the Xue Ye Bing Cheng milk tea shop was small, the employees inside were dressed very appropriately.
Very hygienic!
Every staff member wears transparent gloves and a transparent mask, and works on the entire assembly line right in front of you, which makes people eat it at first sight.
"Classmate...how does it taste..." someone asked a student who had just bought milk tea.
"It's delicious..."
The student nodded.
Many students were tempted, but some still said, "This small brand can't use good materials, right?"
But someone quickly answered him: "This is not a small brand. When I went shopping these past two days, there were Xue Ye Bing Cheng stores on many streets. It is said to be a top brand in the north. It is also the founding brand of milk tea..."
After hearing this, the students who were a little hesitant no longer hesitated to join the queue.
brand!
Cheap!
clean!
health!
.....
This is a natural dish for students. It can be said that Xue Ye Bing Cheng was born for students, and students themselves are the largest customers in the milk tea industry. In addition, those who have just graduated and have little money want to drink the newly popular milk tea and had no choice but to choose the expensive ones. Now some of them have naturally turned to Xue Ye Bing Cheng.
As a result, the sales of most Xue Ye Bing Cheng stores have remained high since their opening.
At the same time, the collective operation of hundreds of stores has also created a brand effect for Xue Ye Bing Cheng. It may be a bit embarrassing for one person to sell milk tea of an unknown brand, but it would be normal for most people to buy milk tea from a store with hundreds of stores. This has been verified in the three northern provinces.
In just one month, Xue Ye Bing Cheng became famous in the southern region, and the milk tea industry also noticed this rapidly rising milk tea brand.
Especially Baiwei Milk Tea. After all, the hundreds of new stores opened by Xueyehbingcheng are basically next to Baiwei Milk Tea stores.
...
Baiwei Milk Tea Headquarters.
The founding team sat in the office for a meeting. Chairman Yang Hui said solemnly, "I'm sure you're all aware of the recent situation. Xue Ye Bing Cheng opened over 400 stores in just one month, and every one of them is located near ours. What do you think about this..."
One executive remarked, "We went through so much trouble and consideration to secure a good location, and now he's opening right next to us. Isn't that pure scoundrel?"
A senior executive echoed: "Yeah! After spending so much effort, it's just to make things easier for him. Fuck it..."
The top management was very angry.
They also spent a lot of effort in selecting the location for the new store. For such an emerging industry, they were completely crossing the river by feeling the stones. As a result, Xue Ye Bing Cheng was riding them across the river. It was outrageous...
anger!
Very angry!
But what could be done? Setting aside the fact that such actions were immoral at best, even if they were right, what could they do? They dared to cause trouble with Xue Ye Bing Cheng? Xue Ye Bing Cheng was a milk tea brand under the Black Dragon Group, and their headquarters were also in the north.
Even though they were not in the Northern Province, they had heard of the name of the Black Dragon Group. There was no way they could get away with it. Finally, a few senior executives cursed and decided at the same time that they could not pursue the matter and there was no reason to do so. They could only deal with it as a normal business war.
"Ahem…"
A young executive coughed twice.
The executives all looked at him with respectful smiles. It was no other reason! This man was the professional manager sent by Mr. Gu: Li Cheng! Baiwei Milk Tea's rapid rise was inseparable from his various decisions.
Even the top leadership team has been somewhat sidelined by Li Cheng, and founder Yang Hui has almost become a mascot.
First, the old man's investment in their team naturally did not give them as much preferential treatment as the Black Dragon Group, as he held the vast majority of shares and voting rights.
Second: Li Cheng has extraordinary means. He won over many senior officials in a short period of time, and the middle and lower levels below him are even more obedient to his orders.
Li Cheng said, "Don't worry, everyone. Xue Ye Bing Cheng being next to Baiwei Milk Tea won't have a significant impact on our business. We've always been in two different categories. Is that what costs three or four yuan milk tea even milk tea? To put it bluntly, the profit from selling one hundred cups of milk tea is enough for him to sell three hundred."
"Don't worry about how it develops. Our real competitors are those high-end brands in the south that have been infused with capital. Xue Ye Bing Cheng... can't really be considered a competitor."
It's not that he is arrogant, but he really looks down on Xue Ye Bing Cheng. In the eyes of elites like him: milk tea with an average price of ten yuan can be considered a business. The gross profit margin of milk tea with a price of several yuan is too low, and profits can only be made by increasing sales volume.
But is it really that easy to increase sales?
And why are they doing milk tea? To become popular? To make money? It's more than that. At least for Li Cheng, his goal is to push Baibei Milk Tea to the level of a listed company.
On the market!
You can cash out!
Only then can you truly make a lot of profit. How much can you earn from pure revenue these days? How can you make a lot of money directly from going public? Moreover, going public means that the group has reached a higher level and the managers of the listed group are very talented.
Li Cheng: "Don't worry about Xue Ye Bing Cheng. Continue to expand the store according to the previous plan."
"We're researching new milk tea varieties, and... we're hiring the hottest celebrities to endorse our products. Money is no problem."
"Oh right... there's also the Spring Festival Gala! Find out about the brand promotion bidding for this year's Spring Festival Gala. I could participate."
In his opinion, profit is not the key right now. The key is to make Baiwei Milk Tea popular and well-known nationwide, the more famous the better, and then continue to expand the number of stores and influence. He is confident that within a year, Baiwei Milk Tea's valuation can reach 10 billion yuan, and within three years, the milk tea company can go public. By then..."
Li Cheng couldn't help but look towards Songjiang. "Qin Jiang, I'm not as good as you at dealing with the underworld, but I'm definitely better at business. I'll show Gu Chuan who the real business elite is. You were just lucky to be in the right spot. Only when the tide recedes will we know who's been swimming naked."
"Qin Jiang...just wait...I'm going to teach you a lesson!"