That's right!
Li Cheng is one of Gu Chuan's suitors. He graduated from Huaqing University at the age of sixteen, completed his postdoctoral studies at the age of twenty-three, and went directly to a large investment bank on Wall Street. With outstanding performance in the bank, within a few years he was able to invest in projects independently and set up his own project team.
Then...
By chance he saw Gu Chuan at a banquet.
Then...
It was an extremely melodramatic love at first sight and crazy pursuit, and being ignored by Gu Chuan's contempt.
He did not back down but quit his job and went straight to Hong Kong to join the Gu Group.
This time, when he heard that Gu Chuan had some disputes with a young man in the mainland, he volunteered without hesitation.
He planned to show Gu Chuan who was the business elite and who was the chosen one.
"Gu Chuan...I will make you look at me with new eyes..."
Both sides.
The executives nodded when they heard his words:
"Okay, let's connect and see which celebrity is currently popular..."
"Store expansion won't stop. We'll take turns watching over the front lines these next couple of days..."
"The Spring Festival Gala might be a little difficult. I heard that Maozi will also be advertising this year..."
Li Cheng nodded. "It's really hard to compete with Maozi. So, let's focus on celebrity endorsements and come up with some good slogans."
When he took over Baiwei Milk Tea, he conducted a detailed investigation of the two milk tea brands under the Black Dragon Group and found that the real rise of the two milk tea brands was due to celebrity endorsements and slogans:
Are you okay? If you are, drink Xue Ye Bing Cheng!
Not every milk tea is called Bawang tea!
We have to admit that these two milk tea slogans are very recognizable and magical! With just these two slogans, the two milk teas have become well-known in northern China and are known to people of all ages.
"no problem..."
"We'll have people come up with better..."
Several executives were very confident. In their opinion, it was just two slogans and it was too simple.
Li Cheng is different. As an investment genius who made his way through Wall Street, he has no idea how difficult it is to come up with a magical slogan that fits perfectly. He thinks every one of them can be used as a success story. How can he just come up with it and it will work?
Moreover, before the promotional slogan is created, people may think it is awesome, but it will be different once it is put on the market.
He said, "We can offer appropriate rewards. Tell the Propaganda Department that if they come up with a classic slogan, they'll receive a bonus of 300,000 yuan and a promotion."
"yes!"
"yes!"
Several executives nodded in agreement.
Li Cheng then explained several key development routes and agreed with several key points.
Nonsense! They'd already seen that Li Cheng would be the mastermind behind the future of Baiwei Group, so they had to align themselves with him to maintain their current position. As for Yang Hui... hehe...
Under the interests... we can only say goodbye!
even:
Yang Hui herself did not make any strong statement. She used to just want to make Baiwei Milk Tea bigger and did not have such big ambitions. Now she just wants to cash out a few hundred million in two years and leave to achieve financial freedom.
A hundred flavors of milk tea!
Whatever happens, happens!
Moreover, she is self-aware and knows that the reason why Baiwei Group has developed so well is entirely due to the financial investment from Gu Group and the leadership of Li Cheng in front of her. If she interferes in the struggle for power and profit, it will cause the group to fall into internal strife.
On the market!
It will become more difficult and complicated!
The amount she can cash out will become even smaller, and she might even be kicked out because she can't compete for power. It's better to do nothing than to do that...
...
Gu's villa.
Mr. Gu looked at the report in his hand and muttered, "Opening over 400 stores at once is a sign of strength. It looks like business is doing very well."
"But it's a bit late to take such a long time to start the push, and with the current market conditions for milk tea, opening only 400 stores at once is not very ambitious."
"Xiaochuan, what do you think..."
Gu Chuan: ...
How do I watch it? Do I sit and watch it?
"The Black Dragon Group's funds are all tied up in Northern Border City. Building a large-scale facility like Wangong requires a massive amount of capital every day. Even if the Black Dragon Group borrows over 1 billion from banks, there will still be a funding gap. It's simply not possible to open milk tea shops across the country all at once."
Mr. Gu: "You mean he used the money he earned from milk tea to open a shop?"
Gu Chuan: "That should be the case! I can see that he attaches more importance to the Northern Border City."
Neither of them considered the new Xue Ye Bing Cheng stores as franchise opportunities. Franchise systems are currently uncommon in China, with costs often reaching 200,000 to 300,000 yuan, making them unattractive for most. Furthermore, many milk tea brands are currently being heavily capitalized and funded. With so much money on hand, it's hard to justify franchising. Currently, direct sales are the primary focus for many brands.
Join...
That's what you do when you're short of money!
Even if small brands franchise, only a few of them will do so occasionally. For example, Xue Ye Bing Cheng opened hundreds of stores at once, so no one would want to franchise it.
Therefore, when the information about joining the franchise spread completely more than ten days later, many bigwigs were stunned.
Gu Chuan changed the subject: "Grandpa, have you figured out what he's going to do with that city?"
Old Master Gu was a little silent. He didn't care about Xue Ye Bing Cheng suddenly opening hundreds of stores.
First,
He also has confidence in Li Cheng.
Second,
He has more confidence in his own funds.
Qin Jiang wants to devote all his energy to the milk tea industry, so he might be a little worried.
The other party was obviously not that concerned about milk tea, but was very concerned about the newly built Northern City.
Northern City!
The hottest topic in Songjiang recently is: Qinjiang...really building a city.
Although only a small part of the city's main streets have been completed, the outline can be seen.
"city..."
Old Man Gu muttered, "What is he planning? Is he going to imitate some famous tourist towns? But compared to those southern towns with their singing birds and fragrant flowers, beautiful mountains and rivers, Songjiang is far behind. Just an ordinary city alone can't attract people."
"Themed...."
For a while.
Mr. Gu and Gu Chuan both fell into deep thought. It wasn't that they were not smart enough, but there was really no successful precedent for the City That Never Sleeps project anywhere in the country.
What's more, Qin Jiang planned to create a trinity: a city that never sleeps, an ancient town, and a combined version of a scene reconstruction. Even if people in later generations saw it, it would be difficult to guess it in a short time.
More than two people didn't know.
The other big bosses also didn't guess it, and sent a large number of people to observe outside the construction site every day.
After summarizing it over and over again, I can only conclude one thing: the architecture is an imitation of Ming Dynasty architecture.
Others... nothing!!!
this...
This further aroused the curiosity of the bigwigs, and countless bigwigs secretly inquired about it through their connections... Just when the Songjiang bigwigs, including Mr. Gu, were paying more attention to the Never-Sleeping City, a major earthquake was about to happen in the milk tea industry, which no one expected: Snowy Night Ice City exploded in popularity...