Creek Villa.
Wang Tao: "Brother Jiang, the hundreds of newly opened franchised milk tea shops in the southern region have all seen good sales. Although not as good as stores in the north, the overall profit per store is still over 10,000, and the survival rate is 95%."
Does a single store make a profit of more than 10,000?
not much!
It's slightly inferior to other milk tea brands, but don't forget Xue Ye Bing Cheng's biggest advantage: it's cheap.
Not only is it cheap, the initial capital investment is even cheaper. You can join a store with only 70,000 or 80,000 yuan, and you can get your money back in about half a year. The rest is pure profit. Even in 2011, you have to say: Awesome!
The survival rate of 95% is even more impressive.
Of course, this is based on the low price per unit at Xue Ye Bing Cheng, the current milk tea craze, and the perfect location for the franchise stores. (Bai Ye Milk Tea: Wuuuuuuuu... He's rubbing his hands against me... What a beast...)
As soon as these words were spoken.
Other senior executives such as Zhao Shanhe and Bai Lu were also shocked. Although they could not collect profits like the directly-operated stores with hundreds of franchise stores surviving at the same time, they could still collect franchise fees and the most important material fees.
materials!
We definitely cannot give it to franchise stores at cost price!
The gross profit margin of a milk tea franchise store is only 55%, and the remaining 45% is material costs. The actual cost of the 45% material costs is only about 20%. In other words, as long as each franchise store sells a cup of milk tea, the Heilong Group can make a net profit of 25%. Adding other profits from franchising, decoration, etc., the profit can basically be shared by the milk tea franchisee in half.
Moreover, with so many stores, they can make money regardless of market conditions without having to invest any money, it's pure profit!
Bang!
Zhao Shanhe patted his head and said, "My Lady, this franchise is awesome, guaranteed to make money..."
The others couldn't help but nod in agreement.
Is it a sure win?
certainly!
Really...
Who knows how many brands in later generations have made a lot of money by opening a franchise system, but it has caused hardship to the franchisees, who have been crying out in losses. Of course, Qin Jiang does not intend to imitate the junk brands of later generations. He wants to learn from the brand with a very high survival rate and most franchisees have made a fortune: Mixue!
"not enough..."
Qin Jiang shook his head and was not satisfied with the data.
not enough?
Wang Tao, Bai Lu and others were puzzled.
In just one month: the newly opened franchise stores have added millions of net profits to the milk tea department. Isn't that enough?
Qin Jiang: "Sales are too low..."
Wang Tao: "Uh... a little bit!"
The sales of franchise brands in the south are not as high as those in the north. There is no way around it. The north is the base camp of Xue Ye Bing Cheng and its popularity cannot be described as high. In many stores, people never stop buying milk tea from the opening to the closing.
But it's different in the south: there are already many milk tea brands there, and the competition for market share is very fierce.
A hundred flavors of milk tea!
Zha Zha milk tea!
Color milk tea!
...
etc.
Xue Ye Bing Cheng has done very well. Its main product, low-priced milk tea, does not directly conflict with the vast majority of milk tea brands in the south. It quickly opened up the market in the south, and with the rapid expansion of franchise stores, it has gained popularity.
On the contrary, Ba Wang Tea is the one that suffers!
The hundreds of new stores opened in the south are all in a half-dead state. This time, the franchise expansion did not include it. After all, it is too difficult. The initial franchise fee required by Bawang is not the 70,000 or 80,000 yuan of Xue Ye Bing Cheng, but at least 200,000 or 300,000 yuan.
It is difficult for people nowadays to spend so much money to join a milk tea shop.
Increase sales!
How to increase it?
Wang Tao, Zhao Shanhe, Bai Lu and others all looked at Brother Jiang. They believed that since their Brother Jiang said this, he must have a countermeasure.
As expected, Qin Jiang said, "Propaganda? In the new era, good wine needs no bush. Even good garbage propaganda can be a work of art. As long as the propaganda is effective, even dog shit will be tasted."
He knew too well how many brands in later generations had nothing at all but became popular overnight thanks to publicity.
Everyone has a herd mentality.
publicity?
Sun Yuan said: "Brother Jiang, the publicity and entertainment department has been promoting Xue Ye Bing Cheng on the Internet through various soft advertisements, and has also invited various celebrities under the company to do publicity." As the head of the publicity and education department, he would naturally focus on promoting the two major milk teas.
network!
star!
Two-pronged approach!
Qin Jiang: "Not enough! While overwhelming publicity can be effective, it's expensive and slow to show results. Effective publicity requires a key slogan."
Key slogan!
Wang Tao and others were slightly stunned. They certainly knew the importance of the key slogans. On Xue Ye, Bingcheng and Bawang Tea became popular overnight thanks to those two key slogans.
Could it be...
My brother Jiang has come up with another awesome slogan...
Qin Jiang then said, "Snowy Night Ice City is holding a fifteen-day online campaign to collect slogans for publicity: the first person whose slogan is adopted will receive a bonus of one million yuan, the second place will receive a bonus of five hundred thousand yuan, the third place will receive a bonus of three hundred thousand yuan, the top ten will receive a bonus of one hundred thousand yuan, and the top one hundred will receive a bonus of ten thousand yuan."
"And launch the online voting system: the specific ranking will be based on the number of online voters."
"Cash distribution: no cheating!"
this...
Everyone reacted quickly:
The largest audience group of Snowy Ice City is students, and students are the most free-spirited group who love to join in the fun. In addition, the Internet has just become popular, and many college students have their own laptops. At this time, soliciting slogans online and offering a large amount of money will definitely cause a stir among students across the country. Once the best slogan is selected and hundreds of people are given money to promote it, it will definitely cause an even greater stir.
Spending three or four million! It might be more impressive than spending tens of millions on advertising, and it's more relevant to the target audience.
"Yes!" Sun Yuan said immediately, "I'll start preparing when I get back and make sure the project is online tomorrow."
Qin Jiang: "It must be fair, just and open. No one can cheat or vote-rigging. At least on the surface, it must appear that everyone is treated equally. When distributing money, you can ask local TV stations to report on it. Spending on marketing is nothing."
"As soon as the slogan is finalized, we'll have our celebrities shoot a promotional ad. We'll make sure the top-ranked slogan is released nationwide immediately. And on the day it's released, we'll give Xue Ye Bing Cheng milk tea a two-yuan discount nationwide."
"Also...it's already cold, promote the first cup of milk tea of winter..."
Qin Jiang outlined a series of publicity plans.
Below.
Sun and Yuan didn't just rely on their brains, they also took out small notebooks to write things down, and the more they wrote, the more surprised they were.
It's not just him: Wang Tao and others looked at their brother Jiang with even more admiration and were full of emotion!
really!
Brother Jiang is omnipotent!
moment.
Sun Yuan put down his pen and asked, "Brother Jiang, what about Bawang Tea? Is Bawang Tea going to give up the southern market?"
Abandon the southern market?
hehe...
How is that possible!
Qin Jiang: "Let the entertainment company go to Hengdian to shoot a movie. It doesn't matter what the movie is, the most important thing is to shoot it in Hengdian. I want all the stars in Hengdian to promote Bawang Tea for me for free..."